What are video podcasts and what are the benefits of using them for your brand?
You’ve probably noticed the growing popularity of video podcasts among online users.
But what are the benefits of video podcasts? Why should we use video podcast to grow our business and brand?
Video podcasts are among the most popular types today, with many top platforms allowing users to produce and share these formats.
This type of podcast is, in fact, the same regular podcast with the addition of a video element to increase interaction and communication with the audience. Using video podcasts, you can show your business better and more accurately to the audience and promote your brand.
In this article from Studio 321, we’ll explore the full benefits of video podcasting, so stay with us till the end!
What are the benefits of video podcasts?
The benefits of video podcasts are extensive, the most important of which are the following:
1. Increase interactions with audiences
The first and most important advantage of producing podcast video content is to increase the interactions of any business with its audience. Because on the podcast platform, you can reach a wide range of audiences. Plus, your audience can watch or listen to video podcasts anytime without any restrictions. Of course, you can ask them to share or comment on your content to increase interactions with your audience in the video podcast.
2. More impactful video compared to audio (compared to audio podcast)
Each type of podcast falls under the category of entertainment, but video podcasts are much easier and faster to promote than audio podcasts because of their visually appealing content. In the video podcast, the audience can see the faces and understand the facial expressions and body language and specific gestures, but on the other hand, the audio podcast does not provide such a possibility for its audience.
One of the most important benefits of video podcasts is the increased sense of closeness and intimacy that happens by showing faces to viewers. In other words, showing your face makes the audience feel that they know you, and this leads to trust and maintaining communication.
3. Strengthen brand trust and credibility
Other benefits of video podcasts include building brand trust and credibility by showing faces, behind-the-scenes, and realities of your business on video.
To learn more about crafting a strong podcast identity, check out our article on How to Create Your Podcast Brand.
Undoubtedly, in the form of audio podcasts, you cannot show your business in all details to the audience, and this creates many questions in their minds. But with the help of video podcast, you can show all the details of your business to the audience and leave no ambiguity for them.
4. Increasing SEO rank and attracting organic traffic
Renting a podcast video studio and recording this type of podcast plays an effective role in increasing SEO ranking and attracting organic traffic. YouTube used to be the main platform for video podcasts, and since it’s owned by Google, content there often got more visibility than on audio platforms.
As a result, audiences naturally turned to YouTube for video podcasts, making it tough for audio-only content to compete.
In general, it can be said that video podcasts are much more discoverable and visible than audio podcasts, and you don’t need to do any extra work to improve their ranking in the search results pages. Because if your content is good enough, Google’s automatic algorithm will help you reach a much larger audience and thus more audiences will watch your video podcast.
5. The possibility of sharing in various social networks
Another one of the most important advantages of video podcast is its simple and quick sharing in various social networks. Because social media is a good place for broadcasting videos and advertising for podcasts is also convenient in its platform and the audience can share the video in the shortest possible time.
6. Having the opportunity to make money from video podcasts
The effect of podcast video on audience attraction is not the only advantage of this type of podcast, and you can also start earning money on its platform. A top way to monetize video podcasts is by publishing them on YouTube, which has a huge audience today.
How to start a video podcast for business?
Now that we understand the importance and benefits of video podcasts in marketing, let’s dive into how to create one. It might seem challenging at first, but it’s easier than it looks. But with some tips in mind, including the use of content production studio, this process will be very simple and fast.
Here’s a general guide to creating a video podcast for your business:
- Choose the right template
- Video recording of the episode
- Edit recording
- Video cover design
- Upload the episode to YouTube or other podcast video publishing platforms
- Share the link on social media
To learn more, we recommend reading the article “How to Start a Video Podcast?”
Advantages of renting a professional studio for podcast video recording
Rent Podcast Studio In Dubai for video podcasts has many advantages, the most important of which are:
- Reasonable and affordable cost compared to building a home studio
- The possibility of using professional equipment
- Professional recording, editing and publishing planning with studio rental in Dubai
- Having the right space
- Increasing the final quality of the podcast video
- Branding and increasing audience trust
- and so on.
When searching for the best Content Creation Studio in Dubai and UAE, you will come across many studios, and Studio 321 is one of the best and most reputable of them.
By renting this studio, you have access to very advanced equipment and the highest technology for producing interviews and video podcasts. Also, the successful portfolios of this studio will make your imagination sure about the quality of the produced content.
Click the link to view the terms and services for video podcast production at Studio 321 in Dubai.
conclusion
In the above material, we introduced and reviewed the advantages of video podcasts. As we said, this type of podcast is one of the most popular and newest types—if you’re curious about the other formats available, check out the Types of Podcasts as well.
Our suggestion is to record your desired podcast video in reputable studios as much as possible so that their quality does not decrease. Studio 321 is one of the best rental studios for podcast recording in Dubai.
You can record anything you want in one session and receive the edited file immediately. Also, the price in this studio is much more suitable and affordable than other Podcast Studio in UAE. So don’t miss the opportunity and rent Studio 321 right now.
